Don’t forget the many free public relations opportunities that exist. Talk at Chamber of Commerce meeting, community events, and adult and child group events, not just the large, focused public relations events.

Use business cards, databases and mailing lists to ensure that the information you need to get across to the public reaches the intended audience. Many new computer programs can merge, categorize and store all this information for quick and easy access.

Talk a communication arts or journalism class if you are involved in public relations. This education will give you a strong foundation in both human behavior and how to effectively communicate with various types of target audiences. The more diverse the audience is the more effective a specialized communication course can be.