Your content should be keyword enriched. This means that within the website content there are keywords and keyword phrases that consumers will use when they go to a search engine to find products and services. Using an appropriate ratio of keywords and keyword phrases enhances the positioning of a website on the results of search engines.
Make sure that the important and vital information about a business is located on the home page, or front page, of the website. Search engines look more closely at what is on the home page than what may be found on other pages of the website. In addition, search engines lock onto the information included in the HTML Metatags on a website.
