eCommerce merchants must set up an organization that will be alert and willing to respond and change quickly with changes in the economic, social and physical environment. Business processes must be strealined through re-engineering and information technologies.
The website must be attractive and appealing. Use of color, animation, photographs, graphics, fonts and white-space percentage will ensure a successful website. The website must also be marketed and appear on any number of search engines to point customers to the online shopping center.
