To be a great graphic illustration artist requires not only creativity and imagination but they should also understand color schemes and color composition with a visual arts discipline. If you use conflicting colors on an advertisement that has an excellent design, chances are the client would reject the plan.

Modern graphic illustrators need to be multi-talented, experts at understanding the many different software systems available and have the ability to create or produce very high quality designs.

There have been many job role changes for graphic illustration artists over the last many years and creating new designs within a certain parameter is just a small portion of their job today. They must be able to understand the requirements of their clients and present them with ideas in a manner which is suitable for each individual client.