Copywriting is the process by which a company, business or individual attempts to market or sell they product through the development of advertising sites and campaigns that may include simple written text but may also have many different aspects such as graphics, logos, themes and even slogans and advertising phrases.

Copywriting needs to be eye catching and unique, something that sets it apart from what is already out there for products in the market. The more unique and original the copywrite the more unique and original the product will appear on the market.

Copywriting is critical in convincing readers, listeners or viewers that the product that you are marketing or the service that you are promoting is better than that of the competition. Since the internet is a large source of advertising it is important that copywriters address the visual impact of their words and ideas through webpages and search engine placement.