If you are planning on marketing on doing business online through an e-commerce site, choosing a web hosting service that offers security and a proven track record in working with companies and e-businesses similar to yours is very important. It is often hard to tell by a webpage if the web hosting service is a company or just a basic server.
Find out what type of data connections and internet providers the web hosting company is using. Are there redundancies built into the system to keep your website up even if an ISP goes offline? What is the data transfer rate or connection speed that they offer? If the web hosting company seems evasive on specifics take them off your list.