Search engines see authority web sites as the most important. An authority web site is often web pages that contain their domain name with 'gov' at the end, or huge websites that contain a lot of information and content, such as microsoft.com. Obtaining a link from an authority site or a site with a page rank of over six will make a tremendous impact on your site.

Finding the right keywords is critical to target the site. There are several free, excellent keyword research tools accessible to assist people with this component of their SEO endeavor. Some allow you to compare several keywords and their popularity quickly and effortlessly.

When selecting a domain name, it should reflect your companies business as you want it to pull in people looking for and interested in the product you carry. A domain name should be easy to remember and give your service or product a particular brand or image identification. Have one or several targeted keywords in the domain name if possible.