Copywriters usually don’t work along in designing an advertising campaign or information release. They will work as part of a marketing team with consultants, product developers, graphic artists and web designers and administrators. Many copywriters can complete the web design aspect of projects themselves as an additional function of their job.

If you are using a professional copywriter be sure to spend some time interviewing potential candidates and find a professional that understands what you are trying to accomplish. Ask to see some of their portfolio so you can get an idea of the style that they use and if it matches with your overall goals.

It is a good idea to use the same copywriter throughout the marketing campaign or program to ensure that the information is consistent and that there is a flow to the marketing program. This means the copywriter may have to work on television advertisement, radio promotions, brochures, sales letters, emails and developing slogans and catch phrases for the product or service.